Purple tea is a unique tea variety developed from specific tea cultivars that contain high levels of anthocyanins, the same pigments found in blueberries and purple grapes. These compounds give the leaves their distinctive purple hue and contribute additional antioxidant properties.

Purple tea is typically lightly processed, similar to green tea, to preserve its natural color and nutrients. The flavor is generally smooth, mildly earthy, and less astringent than green tea, with subtle fruity notes. Due to its novelty and health appeal, purple tea is increasingly valued in specialty and export markets.